venerdì 15 maggio 2009

martedì 12 maggio 2009

Our favourite dress



The pattern of this dress is a courtesy of Stephan Janson.


lunedì 4 maggio 2009

Pink is the best ... seller!



This is the best seller of our collection summer 2009.

Girls have a particular love for all the shades of pink. 
Never give them brown when they are 5 or 6 years old, they will hate it. 
Is this a marketing rule or is it really a desire of girls? 


Colours for her

Colours for him



venerdì 27 marzo 2009

What does summer really mean for kids?

The whole world of fashion is now working on the next spring summer collection, for 2010.
Researching on trends, colours, fabrics, shapes, and ideas.

While all these people working, myself included, I came up with a thought:
we are creating the most innovative and cool summer fashion for kids, but what does the word summer really mean for them? And mostly, do they really need all these fashionable clothes?